This is the fourth week we are talking about storytelling.Â Why?Â Because it is so powerful in getting your message heard and remembered.Â Did you know that an audience is twenty times more likely to remember a fact if it is presented as part of a story that touches them emotionally (this is according to Jerome Bruner, cognitive psychologist).
But does it really matter who said it?Â Just think about some of the lessons and techniques you have learned recently.Â Do you remember the Power Point and graphs and charts – or do you remember the stories that you identified with.
So in order to be a great storyteller, let’s take it to the next level…
So far, I have shared with you techniques on where to find your stories and how to construct them to have your audience sitting on the edge of their seats.Â Now there’s only one more bonus tip you need.Â It will help you become one of the best storytellers ever!Â The final tip is how to remember your story so you can make an impact on your audience.
To help remember your story:
- Record it and listen to it over and over again.
- As you listen to your story, visualize it.
- Say it out loud as many times as possible.
- Use short, simple, descriptive words.
So, if you should find yourself standing in front of an audience, and those nerves begin to kick in, try the four tips above.Â Remember, it’s your story.Â You should know it better than anyone else, so just begin telling it.Â Have fun with your audience.Â Laugh along with them. You will be amazed at how impactful you can be.