What do these songs have in common?
- Lollipop by the Chordettes: https://binged.it/2R0GJyn
- A Bushel and a Peck by Doris Day: https://binged.it/2NBoOQu
- The Wanderer by Dion: https://binged.it/2xNYtUQ
They are all on current commercials. Yes, Lollipop is now an ad for Kohls, State Farm Insurance has A Bushel and a Peck playing in the background, and The Wanderer is used by Toyota.
Now, I realize that many people never see a TV commercial. They watch Netflix or Hulu or whatever else offers commercial free programs, but I actually enjoy them. Yes, you heard me right – I enjoy watching commercials. I find many of them amusing, and now that some are using old songs that I grew up singing, I enjoy them even more.
It led me to wondering why – why are so many old songs being used on television commercials today? The only thing I can think of is they are targeting my age group. I can’t believe that anyone under the age of 40 would even know any of these songs, let alone relate to them. But for me, it brings back lovely memories and warm feelings. It actually makes me stop and take notice. It makes me remember their product and gives me a good feeling about it.
Well, at least that’s my theory. What about you? Why do you think commercials are turning to oldies but goodies to sell their products? Never noticed? Check it out the next time you’re watching your favorite show. You just may hear a song that brings back memories you’ve long forgotten. Who knows? You may even begin to enjoy watching those commercials like I do.