The best way to get something you want, or to make someone understand what you need, is to tell a story.
Did you know that people are 20 times more likely to remember a fact if it is presented as part of a story? That means that all those charts and graphs and numbers in your presentation can actually be interesting if they are wrapped up in a good story – especially one that is attached to an emotion.
Of course it has to be relevant to your audience and your message. So talking about your Aunt Suzie’s cat won’t have an effect on your audience unless you make it clear why you are telling it. Your audience will always be thinking: What’s in it for me (WIFM).
There’s a good reason why stories are so important:
PEOPLE REMEMBER THEM!!!
And you can use stories for so many different reasons:
- To motivate your team to work together
- To encourage your children not to give up
- To comfort a friend who has suffered a loss
So what’s stopping you? Put on those specks and start writing. Look at that blank page and see what words begin to pour out. Those white pages will soon fill up with words and phrases and sentences that will make your story come to life. And those are the same stories that can help someone else believe in themselves once again and learn to laugh a little sooner.
Next week I’ll offer some suggestions on how to find your stories and how to make them impactful. Hint: it has to do with Universal Truth. HUH??? Stay tuned!